Considerations when designing a logo.

You’ve just started your own business and you need a logo. What do you do? How do you design one that will be effective and represent your brand well? There are a few things to consider when creating a logo. In this blog post, we’ll take a look at some of those considerations. Keep reading for tips on how to create a logo that will help your business succeed!

Logo Design

I have been designing logos for 15 years and something I learned early on was you must take in inspiration before you can breath creativity. That why when I founded Adept Creative we adopted the idea of developing inspirational points of reference, some call them mood boards, I tend to call them style scapes.

Read more about how we use stylescapes at Adept Creative.

These styles capes are useful to align with our clients vision. They are also useful to design off of. For instance a typical brainstorming session before a logo design at our agency, might consist of 5 or more rounds of searching the internet for inspiration. Pulling logo designs from your industry. Photos that reflect your brand message. Patterns that match certain mood. We pull colors from images of sunsets or old typography kits.

Select a Font for Your Logo

The font you use for your logo is very important. The first thing people will see is the text of your business name. You can either choose a serif or sans-serif font that you like, but be sure it’s easy to read and not too busy. It should look great on its own as well as in graphics beside it

The importance of choosing the right typeface for your logo is crucial. This is because this will be the first thing people see upon your logo and it can either make or break its first impression on them. A font that looks too heavy will give the logo a very serious look and feel. A font that looks too casual may make your business come off as unprofessional

Logo lockups design styles

There are a lot of great logo design styles out there. Experimenting with different types can help you find the one that’s going to work best for your brand.

At Adept Creative our logo design workflow is developed by a process that’s based on high output, iterative, design sprints. We use systems that allow us to continually align with the purpose, the business goals of the logo design.

Read more about our design process

Here are some popular, trendy types of logos and how you can make them your own.

Abstract logos

An abstract logo is an image that has no literal meaning but is typically formed by typography. Abstract logos are popular because they give businesses the opportunity to think outside of the box and stand out from their competition.

Wordmark logo

Wordmarks, or simply-formatted logos that feature brand name in all caps, are also very popular for businesses to use as their main logo design. They’re simple, easy to recognize and typically don’t look out of the ordinary.

Lettermark logos

Another popular logo design style is a lettermark. These types of logos incorporate a brand’s initials in a creative way to make them stand out from other businesses in their industry. Creating an effective lettermark requires creativity, but if done right it can be the perfect way to make a lasting impression on potential customers.

Flat logos

Flat logos are typically very simple and mimic the style that is used in modern design. They’re cleaner, less busy and a great choice for businesses looking for a logo that looks trendy and unique.

Illustrative logos

An illustrative logo is highly detailed and mimics a hand-drawn design. They’re very popular for customers looking to show off their personality and creativity through a logo that is simply stunning.

Lifestyle logos

A lifestyle or concept logo captures the idea of what a business does by incorporating an image into their name instead of using only abbreviations or numbers. This type of logo allows viewers to see what the company does and what they’re all about without having to read long descriptions or lists.

Motion logos

Motion logos are a great way for businesses to make sure their logo is always fresh and exciting. It can be as simple as an animated version of their existing logo, or as complex as creating a whole new animation that represents their business.

How to choose the right color scheme for your logo

The colors you use for your logo are also important. There’s a lot of symbolism behind different colors, so choose wisely. For example, red might symbolize blood or passion while green could represent money or growth. It can be fun to do some research on color psychology and find out what specific colors mean before you make your final choice.

Don’t forget, your logo will be used in many different places. Be sure to choose a color scheme that will look great against multiple background colors. Also, have some fun with it! If you don’t already have a brand personality, think of what type of personality your logo should have. Then choose colors that would best fit that personality.

Logo placement

Your logo should look great no matter where it’s placed. A professional logo design will have taken the applications of a logo and brand identity system into consideration durning the strategy pre design phase.

Its important to think about how the logo and the brand identity system will be used, which logo design lockups will go where and at what size etc. For more complex brand identity systems we often recommend having a brand guidelines developed for your company.

Here are some of the common place you might see a logo design along with some considerations from professional logo designers.

Logo on business cards

If you plan to only have your logo on your business card, make sure it’s big enough to fit all of the important information. If you decide to place another graphic beside it make sure the text is still clearly legible. Your logo should always be the most prominent image on the card.

Logo on letterhead

Don’t make your logo too small. Keep it large enough for the important information to be readable. You can choose a graphic or photo to accompany it, but make sure the text is legible and not squished together.

Logo on websites

When you have a website, leave some breathing room around your logo so that it’s not too crowded. You can either choose to place it in the top left corner or as a watermark on your photos.

Logo on Social Media profiles

Your logo will also look great as your profile picture or cover photo for social media sites such as Facebook, Twitter and LinkedIn. Make sure that if you have text from your logo, it’s legible no matter what background color the viewer has.

Designing for print vs web 

The way your logo looks on a printed piece of paper will be different from how it will look as a PNG file online. Designing for print allows you to take advantage of the colors and fonts you might not be able to use in digital formats, but designing for web is much more effective at catching people’s attention when they’re scrolling through social media and advertisements.

Where to find inspiration for logos and branding?

There are many great places online to get inspiration for your design.

Some of these include Behance, Dribbble, Pinterest.

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Here are some examples of logos that we have designed at Adept Creative.

With 16 years experience designing logos, contact Adept Creative to design your logo.

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