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 Intro About portfolios

When you’re creating your website as a creative professional, you must create an online portfolio. If you want potential clients and employers to hire you for the projects that they have available, then having this online portfolio is a must. But having a website is one thing – showcasing your work on it in a way that makes you look as good as possible is another. So how can you make sure your online portfolio works for you and attracts the best possible clients? Well, here are some top tips for creating an impressive online portfolio site:

What is a portfolio and what are its uses in design?

What is an online portfolio?

An online portfolio is a part of a website that is designed to showcase a designer’s or artist’s work.  The portfolio will generally include a large number of different pieces, which can be anything from graphic design work to photography or illustrations.

Online portfolio Examples




Tell me why portfolios are important for creative professionals.

Why are online portfolios important? The whole point of an online portfolio is that it’ll demonstrate to potential customers that you’re the person they need for their project. It’s the perfect chance for you to impress them, right from the very start – by showing off your skills and talents in detail. If this initial impression isn’t good enough, then it’s unlikely they’ll want to go any further and find out more about what you do.

So if you’re looking for a job in the creative industries, whether it’s web design or illustration, then having an online portfolio is essential. Without one, you simply won’t be able to get yourself noticed by potential employers – so get yours up and running as soon as possible!

The whole point of an online portfolio is to make you stand out from the crowd, and show employers your true potential. So if yours doesn’t have this effect on people, then it’s pretty pointless having one at all. If for some reason you don’t have an online portfolio, then now really is the time to create one – this will allow you to fully show off your creative skills and abilities.

What makes an excellent portfolio?

One part examples and applications of your work and one part storytelling. It is important to tell a story, don’t just throw a bunch of images up on a website and call it a day. This is especially true for any type of freelance professional or creative agency. You want to give them something that will make them say, this person is worth my time.

Make sure when you are building your portfolio site there are no typos or grammatical errors. Nothing says rookie like a site full of mistakes. Your work should speak for itself in the quality department, but don’t let typos muddy up your message.


Tips for putting together an effective design portfolio

Crafting an effective design portfolio is not always easy- but it’s definitely worth the effort. By taking into account the following tips, you’ll be well on your way to creating a portfolio that will impress potential employers and clients.


The key to a successful portfolio is brand storytelling with the examples or applications of your product or service. You must present digital graphics, motion graphics, photography, or videography in a unique way that creates interest. And you must tell a story that shows the effect your work had or communicate your process in a way that reassures a potential client of your adept abilities.

How do you choose the right images for your portfolio?

It’s important to choose work for your portfolio that represents your best skills and abilities. When you put together a design portfolio, you’ll want to pick the very best examples of your work to showcase to employers or clients. And while some people might think it’s best not to be too selective when deciding what goes into their portfolio, it’s better to choose only the very best you’ve done. That way, you’ll make sure that potential employers or clients are getting a really good look at your creative abilities.

What have you done lately?

It important to showcase what work you have done lately.  This helps potential employers or clients get a better look at your skills and abilities, and it also shows them that you’re up to date with everything in your industry. And if you can’t put together a portfolio of more recent work because you don’t have anything new going on, then consider putting together some older projects. This way, it’ll show potential employers or clients that you have experience in this field, so it’s probably worth giving you a shot.

What to avoid in your portfolio

Don’t include everything you’ve ever done. If you have a lot of different examples of your work, then it’s a good idea to pick your absolute best ones – and leave the rest out. You don’t want to overwhelm potential employers or clients with too much information – because if they’re trying to get a better look at your abilities,

Choosing the right pictures for your design portfolio is important – don’t just include anything and everything! Think about what it is about any of your images that makes them stand out

What should you include in your written statement?

When writing a written statement for your design portfolio, you want to convince employers or clients why they should choose you. And the best way of doing this is by focusing on what makes you different from everyone else – and why you’d be better for the job than anyone else.  So think about who you are as a designer – and how you can communicate this in your written statement. And don’t be afraid to put yourself out there, because if you’re truly passionate about what you do then it’ll shine through.

Examples of case studies

  • Makiuri

  • The Cam Wheaton Band

  • Theory Growth

  • Run Cleveland

  • Honor Jiu Jitsu

  • Woodland Chiropractic Center

Your portfolio website is the key to communicating your skills and abilities.

It’s also a tool that can help you get more work, or even find better work.

Designing your portfolio website is an art and science all in one. You must be able to tell a story with your work examples that communicate your adept abilities, along with the effect your work had on others and how your work is a better fit than all of the rest. If you need help designing or building this important asset for showcasing yourself as a creative professional please reach out to us at Adept Creative today!

Contact Us! Hey@adeptcreative.com

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