Instagram user statistics 2021

We all wonder if it is Instagrammable, whether it be brunch, business, and the beach.

Instagram has seen a tremendous amount of growth over the years and continues to expand its reach. Instagram has evolved from a photo-sharing app that was popular with vacationers who shared their holiday photos to a platform that is now accessible to advertisers and influencers of all types.

It’s obvious that your audience uses Instagram as well as your competitors. It can be difficult to keep up with Instagram trends, and algorithm changes. Sometimes it can be a bit complicated. It is possible that your target customers are scrolling through their Instagram feeds right now. The question for marketers is why and how to make them visible on Instagram.

These marketing statistics will show you why your brand isn’t getting noticed by users. They also give you an idea about what you should do to make money with Instagram.

Let’s start with the top 10 Instagram statistics in 2021. These stats will shed light on how important Instagram is for your business.

Our Instagram course will help you create an Instagram account, provide content for your audience, and get sales.

1. How many people use Instagram? 

According to eMarketer 2020, Instagram will have 1.074 trillion users around the world in 2021. This is a significant milestone for the photo-sharing platform.

This number is 73.5 millions more than the users it had in 2020, when it crossed the one billion mark for the first time. Experts previously predicted that this milestone would be reached in 2024. In 2020, Instagram saw a 22.9 percent increase in users.

Analysts attribute a large part of this growth to the coronavirus epidemic, which drove people to sign up to Instagram.

Instagram allows users to upload and edit photos as well as videos. Instagram was once a popular social media platform for teens and young millennials. The data shows that Instagram is still a very popular platform.

The sheer number of Instagram users is a good indicator that your brand should invest in Instagram. To help you better understand the many nuances of Instagram, our team has created a guide for setting up an Instagram Shop.

2. Instagram Hashtags Usage

Since 2007, when Twitter invented hashtags for identifying topics on social media, their usage has increased exponentially and it is now a key element of social media.

This is true even for Instagram. The use of hashtags is very popular among Instagram users, from influencers and companies to the everyday Joe.

These hashtags are so common that Instagram statistics have shown that an average Instagram post has 10.7 hashtags (HubSpot 2020).

If you are thinking about using hashtags to reach new users and grow the audience of your brand, then think again. Research has shown that Instagram hashtags are not a matter of “the more the merrier.” Engagement drops for posts that have six hashtags or more, so use five to five hashtags instead.

If you are looking to be strategic, the #love hashtag has been used more than two million times on Instagram. While it might elicit a warm fuzzy feeling among your viewers, it could also be drowned by two million other posts using the same hashtag.

The following four Instagram hashtags are most popular: #photography (#instagood), #fashion (#art), and #instafashion (#fashion).

3. Young Adults Love Instagram

71% of the Instagram users who are active on the app monthly are younger than 35 (Statista 2019, 2019). This statistic shows the global distribution of Instagram users as of January 2019. Users between 25 and 34 are the most popular, followed closely by those between 18-24. Do you target this demographic?

Knowing your social media demographics will allow you to determine which platforms are most beneficial for your brand. You’ll avoid wasting time on content that doesn’t appeal to your audience. If you are targeting young adults, Instagram is the place to be. This will allow you to produce the best Instagram content for your target audience and add all the appropriate captions.

4. What is the Average Time People Spend on Instagram Daily?

Instagram users spend nearly as much time there as they do on Facebook.

The time that Android users spend on Instagram is almost as long as Facebook’s — In June 2018, Facebook users spent an average of 58 minutes per week, while Instagram users spent 53 minutes per days (Recode 2018).

Instagram time is important because the more people spend time on the app, the more ads they see and the more chances they have to notice your brand. Instagram revealed that the introduction of the Instagram Story feature increased users’ time spent on the app each day. Not only is the amount of time you spend on Instagram important, but so is the time that users are active on the platform. This will allow you to determine the best time to post to Instagram for your brand.

5. Instagram is being used by businesses

An estimated 71% US businesses use Instagram to market their business (Mention, 2018, 2018). According to the same study, 7 of 10 Instagram hashtags are branded. More than 80% of businesses consider engagement on Instagram to be their most important metric. While Instagram engagement is a key KPI for many marketers, it can be difficult to measure. It’s difficult to keep up with all the changes on Instagram and to know what metrics to measure.

Instagram is a great tool for businesses to market their products and services. There is a large market and a wide audience you can reach, even if you don’t have the budget to spend a lot. These eye-catching Instagram posts will help you get ideas and tips on how to advertise your brand on Instagram.

6. Instagram Sponsored Content Growth

With no signs of slowing down, the trend of influencers posting sponsored content to Instagram continues to grow. The number of Instagram influencers who use the #ad hashtag has increased by 133 percent in the past year (Socialbakers 2019, 2019).

In fact, almost 25,000 Instagram accounts used the #ad hashtag in the first quarter 2019.

Because posts from influencers who have a greater following are more likely to be seen and shared, it is expected that they are more popular for influencer marketing campaigns than accounts with fewer followers.

This can be seen in the amount of times these influential influencers have used #ad hashtag. 26 percent of influencers who have more than a million followers use #ad to promote their posts. This compares to the fact that less than one fifth of influencers have fewer than one hundred thousand followers, and only around two percent do it for micro-influencers who have fewer then ten thousand followers.

It’s not only sponsored posts from influencers that are gaining popularity. The use of #ad in all Instagram posts during this period increased by 120%.

7. Instagram Stories Usage

Instagram Stories was launched in August 2016. This revolutionary feature allows users to create photos and videos that disappear after 24 hours. People started sharing more photos and videos on Instagram after this feature was launched. 500 million Instagram accounts use Instagram Stories each day (Instagram 2018, 2018). Businesses account for 1/3 of all IG stories that are viewed the most.

People shared their most important moments on Instagram before they had Instagram stories. Instagram has nailed it with Instagram stories. It gives people a better way to share everyday moments, without having to post the content to their profiles. Businesses have the opportunity to make their business more visible by using this feature. Here’s how to use Instagram stories to grow your audience.

8. Follow brands on Instagram

50% of Instagram users follow at most one business (Mention 2018, 2018), which means that businesses have an excellent opportunity to expand their reach via Instagram. Instagram has the potential to help you improve your brand, whether you are a local business or a global brand.

Brands can create an Instagram Business profile to add additional contact information. This is not possible for personal profiles. This includes an address and phone number for the business. You can also access Instagram analytics if you have an Instagram Business account. This will give you information about impressions, reach per post, and more about your audience. This will allow you to see what content is most popular with your audience. You can be sure that your brand or you will have followers who are interested in food, clothing, or any other niche you are interested in on Instagram.

9. Engaging on Instagram is Important

Brands are seeing an increase in Instagram engagement. It grew by 29% between October 2017 & May 2018, according to Socialbakers (2018). This means brands can get over 4x the interactions on Instagram than Facebook.

We understand the importance of Instagram engagement for brands. But, there is still the question about what Instagram engagement really is and how it is measured. Instagram engagement refers to the amount of interaction your followers have with your Instagram content. This can be expressed in the form comments, likes, and shares. Instagram is a visual-based platform that is why it is so popular. Instagram allows you to create different kinds of content, including photos, videos and live videos. Stories can also be created using the IGTV app. It allows you to create content with a variety of content types, which increases creativity. You should make the most of Instagram’s potential for improving interactions if you are a business or brand. Here are some tips to increase your Instagram engagement.

10. Instagram has an impact on buyer’s shopping journey

We’ve already discussed the benefits of Instagram for brands. Let’s go one step further. Facebook, 2019. Instagram helps According to Instagram users, they make a purchase decision based upon something they see while browsing the app. Influencer marketing is a major factor in these purchase decisions. If your brand doesn’t include Instagram to its social media marketing, it’s missing a great opportunity. Particularly if you target millennials.

You have a variety of options to influence the buyer’s decision on Instagram. It doesn’t matter if you use Instagram ads or engage users with creative stories. You can find more Instagram tips on our blog.


Businesses looking to increase their visibility and reach have found Instagram to be an effective marketing tool over the years. These 10 Instagram stats for 2021 should help you understand why your brand should invest in Instagram, and give you ideas on what to do next.

Summary: Instagram Statistics

Here are the Instagram statistics for 2021.

  1. In 2021, there will be 1.074 billion Instagram users around the world.
  2. Instagram posts average 10.7 hashtags.
  3. 71% of Instagram’s billion active users are younger than 35.
  4. On average, Instagram users spend 53 minutes per day.
  5. 500 million IG accounts share Instagram stories each day.
  6. From February 2018 to February 2019, the use of #ad hashtags on Instagram increased 133%
  7. Instagram can generate more interaction than Facebook by generating over 4x as many interactions.
  8. 71% of US companies use Instagram.
  9. Instagram is helping 80% of Instagram users to decide whether or not they want to purchase a product.
  10. 50% of Instagrammers are followers of at least one business.

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