Branding and UX design for a start up fin tech company.

Swift is a start up fin tech company who is developing a mobile and desktop trading application with a twist.

The Challenge

Adept Creative was asked to develop brand identity for the financial tech company. This includes a logo, brand messaging, a website and UX design for the app. We also developed digital assets and the initial marketing campaign for Swift.

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The brand

Swift was a startup application with no identity. Our team at Adept Creative developed the following logo and brand identity system.

Logo and Identity

Clean, professional, trustworthy.

We landed on the idea of using a swan early on. The identity really took shape when we applied the origami idea.


Corporate identity

We designed mockups and prepared the artwork for Swift’s corporate identity.



Social media

Full Case study coming soon.

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