We had worked with then top level martial arts on designing a website 3 years ago. The owner wanted to give his website a refresh as he went through a renaming to Top Level Jiu Jitsu Academy.
The main goal of the website was to display program information and a high acheving CTA. We integrated web forums with the owners CRM. This feature allowed users to enter contact information on the website and it would populate the owners customer list on his preferred sales platform.
As for the design he wanted it to feel clean. We made sure to include plenty of photos of the Jiu Jitsu Academy.